Search Engine Optimization
Search Engine Optimization is the process of improving the volume and quality of traffic to your website from internet search engines. Search engines want to return the most relevant results possible to their users. According to eMarketer, 94% of shoppers click on the 1st through 10th search results. Optimizing your online presence for search engines will drive traffic to your website.
Our SEO service is built around tried and tested honest methods that will not put your site’s ‘Google credibility’ at risk. SEO is a specialist field, and to do it properly it’s a slow process involving many different ‘components’ to enable good results. SEO Web Design offers an affordable monthly rate to monitor your site and keep it up to date. We can get you found on Google when people are searching for your products and services.
Search engine optimization is constantly changing and evolving, gone are the days when adding just keywords to your site would get you listed. SEO needs to be maintained on a regular basis in order to be efficient for your site. We offer a Basic Package to meet your needs and budget.
Search Engine Marketing (SEM)
At SEO Web Design we provide several marketing services to help your business gain exposure. By using Google Adwords, Facebook Ads, and Google Places, we can target your demographic to make sure you are reaching your target market. We can set your monthly budget, and we will monitor your campaigns to make sure you are achieving your top ROI.
The use of email campaigns is another great way to spread news about your company, sales, events, or just about anything. You provide me with a list of your customers, the context for the email, and I will design, code, and monitor the email/feedback for the campaign. Email Campaigns can be sent out on a daily, weekly, monthly or yearly basis, and are also great for the environment since no paper is ever used!
To research which keywords & phrases your customers are typing in search engines takes extensive keyword research. We analyze the best keywords for your industry and location and include them in the website copy to help search engines crawl and rank the website high in search engine results.
Off-page optimization refers to the process of building online credibility for a website, improving page rank and overall rankings in search engine result pages. By ethically facilitating other websites and digital properties to link back to the website, a website has the ability to build valuable credibility. This can be done through social bookmarking, directories and engaging content.
On-page optimization refers to search engine optimization of the content on the website. Placing targeted keywords in the background code of the site makes it easier for search engines to find, index, and understand the nature of the website content. On-page optimization includes title tags, meta descriptions, meta keywords, header tags, linking, and image optimization.
PPC is the paid effort to set up sponsored links to place on search engine result pages, content websites, and blogs. If managed correctly, PPC is a cost-effective way to advertise your website reach individual site visitors who have expressed interest in a product or service with an offer or promotion. PPC is a fast way to bring qualified leads and targeted traffic to your website. PPC campaigns work well during key sales periods and specific geographic locations.
Ad campaigns on search engine pages, search engine advertising networks and on social media sites can be completely customized and are some of the most flexible and intuitive forms of digital advertising available today. Campaigns are budget-based and can be created for individual franchise locations, for seasonal promotions, for brand promotion and award recognition and distributed to highly specific target market demographics. Our pay-per-click ad campaigns are monitored daily and adjusted for maximum benefit for our clients.